'Equity Services, LLC - Metro Detroit's #1 Investment Property Provider Interview'

Equity Services, LLC - Metro Detroit's #1 Investment Property Provider Interview

By Interviewer at 05/25/09 14:59

Name of your website?

Equity Services, LLC - Metro Detroit's #1 Investment Property Provider

Your name?

Jerry Norton

Your Location (city, etc)

Pontiac, MI

Please give us a short summary of your website?

Equity Services, LLC acquires distressed properties, fully renovates the properties, puts renters and property management in place and sells them for under $50,000 to investors who are looking for turn-key, positive cash flowing rental properties with equity.

What inspired you to launch your own website?

Most of my buyers were out-of state and the website allowed me to showcase my properties

When did you launch your first website, and what was it?

years ago for a construction company I owned

How did you decide on a name for your website?

It matched my company name

What makes your website different from other, similar offerings?

It is very interactive, with numerous tools and downloads ans well as videos and articles to assist our buyers in making informed decisions about purchasing our properties

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

It will continue to be a showcase of our properties as well as an educational site

How does your investment of time and money balance against your success?

I always try to do the things that result in the greatest impact and outsource everything else

If you had an unlimited development budget for development, how would you change your site?

I wouldn't change a thing but I would promote it more through marketing

If your site got really big, really quickly, would you be able to keep up with the demand?

We have the systems in place to grow

What unexpected costs and headaches have you had to deal with?

unreliable internet marketing people who over-promise and under-deliver

What has been your biggest challenge?

SEO

What method has been most successful for promoting your website?

web 2.0, search engines

How has running your website differed from your expectations?

very time consuming

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

I have run the site, it's design and content since it's conception in 07

What is your website address?

Equity Services, LLC - Metro Detroit's #1 Investment Property Provider

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